14.03 at 17.30 in ARS building (Pärnu mnt 154)
THE ART MARKET IN THE DIGITAL ERA

Pau Waelder, PhD
Universitat Oberta de Catalunya

The contemporary art market develops its activities on the Internet through online platforms and services that seek new ways of taking the art of the galleries to the collectors. However, new formats are being developed that question the traditional dynamics of selling art. Several artistic projects and virtual galleries configure the current landscape of the market and raise issues such as the nature of the artwork as a digital file, the role of the user as collector and access as a form of ownership.

The lecture is read in English and includes the presentation of the publication “How to Sell Online Art and Make Millions (of visits)” made for The Wrong Biennale (2015) and freely available in PDF format.